Lupo Store.
A brand identity is not built through products alone.
It is also shaped by the spaces that surround them.
This project was conceived with the aim of redefining the image of Lupo stores and translating into the physical environment the values that have accompanied the brand since its beginnings: craftsmanship, design, sophistication and a deep connection to Barcelona.
The proposal takes the brand’s creative universe as its starting point.
References to Catalan modernism are reinterpreted through soft forms, fluid circulation and organic geometries that bring movement and character to the space. The new architectural elements establish a contemporary dialogue with Gaudí’s work without relying on direct imitation.
The store is conceived as an experience.
A place where visitors can discover the product, understand its process and connect with the craftsmanship behind every piece. For this reason, the Lupo Atelier area becomes a central part of the new layout, allowing personalisation to become part of the customer journey rather than a secondary service.
Materiality reinforces the same narrative.
Wood, stone and ceramics provide texture and authenticity, while vegetation introduces freshness and strengthens the connection with nature.
Artistic inspiration is equally present.
The expressiveness of Miró, the movement of organic forms and the richness of Barcelona’s architectural heritage are reinterpreted through a contemporary language capable of adapting to the current needs of both the brand and its customers.
More than a store.
A physical expression of everything that defines Lupo.