{"id":18290,"date":"2019-10-10T07:46:15","date_gmt":"2019-10-10T05:46:15","guid":{"rendered":"https:\/\/theroom-studio.com\/proyecto-interioristas-decoradores\/tienda-lupo\/"},"modified":"2026-09-07T11:04:56","modified_gmt":"2026-09-07T09:04:56","slug":"botiga-lupo","status":"publish","type":"proyecto","link":"https:\/\/theroom-studio.com\/ca\/projecte-interioristes-decoradors\/botiga-lupo\/","title":{"rendered":"Botiga Lupo | Barcelona"},"content":{"rendered":"<p class=\"p1\">Botiga Lupo.<\/p>\n<p class=\"p1\">La identitat d&#8217;una marca no es construeix \u00fanicament a trav\u00e9s dels seus productes.<\/p>\n<p class=\"p1\">Tamb\u00e9 a trav\u00e9s dels espais que els envolten.<\/p>\n<p class=\"p1\">Aquest projecte neix amb la voluntat de redefinir la imatge de les botigues Lupo i traslladar a l&#8217;espai f\u00edsic els valors que han acompanyat la firma des dels seus or\u00edgens: artesania, disseny, sofisticaci\u00f3 i una profunda connexi\u00f3 amb Barcelona.<\/p>\n<p class=\"p1\">La proposta pren com a punt de partida l&#8217;univers creatiu de la marca.<\/p>\n<p class=\"p1\">Les refer\u00e8ncies al modernisme catal\u00e0 apareixen reinterpretades a trav\u00e9s de formes suaus, recorreguts fluids i geometries org\u00e0niques que aporten moviment i personalitat a l&#8217;espai. Els nous elements arquitect\u00f2nics estableixen un di\u00e0leg contemporani amb l&#8217;obra de Gaud\u00ed sense rec\u00f3rrer a imitacions literals.<\/p>\n<p class=\"p1\">La botiga es concep com una experi\u00e8ncia.<\/p>\n<p class=\"p1\">Un lloc on descobrir el producte, entendre el seu proc\u00e9s i connectar amb el treball artesanal que existeix darrere de cada pe\u00e7a. Per aix\u00f2, l&#8217;espai dedicat a Lupo Atelier adquireix una pres\u00e8ncia destacada dins de la nova distribuci\u00f3, permetent que la personalitzaci\u00f3 formi part del recorregut i no d&#8217;una zona secund\u00e0ria.<\/p>\n<p class=\"p1\">Els materials reforcen aquesta mateixa narrativa.<\/p>\n<p class=\"p1\">La fusta, la pedra i les cer\u00e0miques aporten textura i autenticitat, mentre que la vegetaci\u00f3 introdueix frescor i connecta l&#8217;interior amb una dimensi\u00f3 m\u00e9s natural i propera.<\/p>\n<p class=\"p1\">La inspiraci\u00f3 art\u00edstica tamb\u00e9 hi \u00e9s present.<\/p>\n<p class=\"p1\">L&#8217;expressivitat de Mir\u00f3, el moviment de les formes org\u00e0niques i la riquesa del patrimoni arquitect\u00f2nic barcelon\u00ed apareixen reinterpretats a trav\u00e9s d&#8217;un llenguatge contemporani capa\u00e7 d&#8217;adaptar-se a les necessitats actuals de la marca i dels seus clients.<\/p>\n<p class=\"p1\">M\u00e9s que una botiga.<\/p>\n<p class=\"p1\">Una expressi\u00f3 f\u00edsica de tot all\u00f2 que defineix Lupo.<\/p>\n","protected":false},"featured_media":18291,"parent":0,"template":"","meta":{"_acf_changed":false},"categoria-proyecto":[174],"class_list":["post-18290","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categoria-proyecto-interiorismo-de-lujo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Botiga Lupo | Barcelona - The Room Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theroom-studio.com\/ca\/projecte-interioristes-decoradors\/botiga-lupo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Botiga Lupo | Barcelona - The Room Studio\" \/>\n<meta property=\"og:description\" content=\"Botiga Lupo. 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